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Tile of Spain harnesses regional ceramic trends to drive growth in the MENA region

Dubai, United Arab Emirates: Driven by a booming economy and growing demand for sustainable living and working spaces, the regional interior design market is emerging as a growth engine for the home furnishings sector. construction, which is expected to grow at a CAGR of 4.69% by 2027, reaching a value of US$133.53 billion by 2027.

According to interior design industry experts, this should make the sector even more attractive to local and international suppliers, exposing interior designers to a wider choice of products for their projects.

According to the Tile of Spain spokesperson, the regional construction industry has developed a growing appetite for sustainable and regionally focused ceramics over the past two years.

“We have noticed a steady shift towards consumer preference in terms of the type of ceramic tiles they want in their living spaces. environmentally friendly products not only in their application but also in their manufacturing process, which is why our members as ASCER want to tap into this emerging niche market with region-centric ceramic tiles to multiple applications in the UAE and GCC regions,” said Alberto Echevarría, Secretary General of ASCER (Spanish Association of Ceramic Tile Manufacturers).

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The recent change in consumer behavior, especially after the global COVID-19 pandemic, has shown a clear preference for anything that is environmentally friendly. Ceramic is labeled as the tile of sustainability and rightly so since it is natural, safe, durable and recyclable. That they are resistant, easy to install and super versatile when it comes to application in all spaces; are some of the many other factors that contribute to their popularity. They simply dominate interior design spaces in all segments of the region, especially in the United Arab Emirates and Saudi Arabia.

“Ceramics has a long history of being associated with the past or being out of style and appearance. To combat this, we have created cutting-edge design and technologies that benefit both human health and to the environment.And the most recent export statistics are irrefutable proof of this.Spanish ceramic tiles are not only good for our health because they reduce all the negative side effects associated with traditional building materials, but they are also good for the environment as they are made entirely from natural materials and combat the effects of climate change while being extremely beautiful,” noted the ToS spokesperson.

Since 2021, ceramic tile exports have increased significantly, reaching US$3.5 million, an increase of 24.6% compared to 2020.

At the same time, growing consumer confidence, the return of international travel and rising house prices are enabling a surge in private investment in commercial real estate projects. ASCER’s exports expanding to more than 180 countries, with the Middle East accounting for 14.6% of the region’s total ceramic tile imports.

Driving the UAE 2030 vision

With advances in technology, world-class Tile of Spain manufacturers have embraced design innovation to promote sustainability. Bioclimatic architecture, for example, is committed to taking advantage of environmental conditions to reduce energy consumption. From improving the performance of ventilated facades to the self-cleaning capacity of surfaces by oxidation to destroy organic matter; a variety of distinctive characteristics make ceramic a preferred choice.

The major urban skylines of the GCC region have undergone a phenomenal transformation over the past few decades. However, there is little equal to his appetite for exploring innovative solutions. With the Spanish tile industry introducing photovoltaic panels; architects and interior designers have seamlessly combined modern designs with integrated ceramic facades to take advantage of the environmental benefits of generating electrical energy from solar radiation. Consumers rooted for a sustainable lifestyle are considering this technology integration for roof covering, sound insulation and even photovoltaic raised floor systems.


About Tile of Spain

The Spanish Association of Ceramic Tile Manufacturers (ASCER) is the private organization whose primary objective is to support Spanish ceramic tile manufacturers and the industry as a whole by managing and promoting the Tile of Spain brand. in the whole world. A strong world leader, the Spanish ceramic tile industry comprises 125 manufacturers concentrated mainly in the province of Castellón.

Tile of Spain offers a diverse range of products with unparalleled quality and creative diversity to enhance your living space. Tile of Spain offers custom solutions that meet customer requirements and collaborate with designers to deliver cutting-edge designs and quality. Tile of Spain places great emphasis on health and safety, ensuring that none of its products contain hazardous chemicals.

For more information, please visit: https://tileofspainusa.com/

*Source: AETOWire

Melwyn Abraham
[email protected]