If you weren’t already craving some tomato red sauce the moment you stepped off the plane in Milan earlier this month, one eye at the new models on display around the city might have been enough to put you on the mend. mouth watering. A juicy, tomato hue was everywhere at Milan Design Week, from the Gucci Vault dinner tables of Laila and Nadia Gohar (their new whimsical entertaining brand Gohar World even sells a tomato beanie, if you need one) to Alcova, a design showcase in a crumbling former military hospital, where Lara Bohinc’s new Peaches collection was dressed in the vibrant It color.
Imagine the commodity market staple and dial the color up a notch – dare we even compare it to the bright red neon of Milan’s Bar Basso sign? It’s been over two years since we’ve had a real Salone del Mobile, and the city was painted red. Early signs, we believe, of a broader color trend infiltrating the market, Milan first.
In the neoclassical 19th century Poldi Pezzoli Museum, designer Luca Nichetto, artistic director of the French furniture brand La Manufacture, imagined a blood orange intervention by presenting 50 new pieces of furniture from 17 designers, all of the same color, a common thread guiding visitors through the space. Other product designers had a similar idea. During the Louis Vuitton Nomad Objects presentation, the Campana brothers Bulbo chair wore the color of the day, as did the new and fully padded Sacha chair by Philippe Malouin for Resident and Paul Smith’s new furniture for De Padova. Formafantasma’s new lighting collection with Maison Matisse included electrifying tomato red fixtures, and Versace House striking presentation, crimson took over the furniture as well as the walls, giving the Black Lodge major vibes (twin peaks fans know it).